Carrement Fleurs

the profile

Carrement Fleur is a Marrakech florist with a real story behind it, which I always weigh heavily, because flowers are as much about the hands and the eye as the stems. It was founded in 2012 by Hounaida and Sofia Jazouli, a mother and daughter working together. Hounaida began as a self-taught florist and then trained formally at the floral art school of Barcelona in 2009, and that combination of instinct and proper schooling shows in the work. The house philosophy is built on the best natural materials and a genuine knowledge of plants, so the compositions keep the full character of the flower rather than forcing blooms into stiff, unnatural shapes. The style is elegant, seasonal, and natural, and the seasonal part is the one that matters most in this climate. Carrement Fleur works with what is actually fresh and in season, which is not a marketing line in Marrakech, it is the difference between arrangements that hold their heads up all evening and imports that wilt by the first dance in the heat. Their flowers evolve through the year, and the look leans refined and considered rather than wild and enormous. On the wedding side they handle bouquets, ceremony flowers, and event decoration, and they also run everyday delivery across Marrakech and the region, plus flower subscriptions and terrace and balcony planting, so they are a working, year-round florist, not a business that only surfaces for weddings. What a couple gets is a made-to-order floral proposal built around your venue, your palette, and your season, from a small team who clearly care about the material. You can read the aesthetic first on their Instagram at carrement_fleurs, where nearly 200 posts and a following of around 3,700 give you a proper sense of their hand before you make contact, and they appear on Moroccan wedding directories, so a wedding enquiry is routine for them. In our directory the range runs from 700 to 3,200 dirham, which is honest and tells you the natural scope here: this is a florist for beautiful bouquets, top-table flowers, and ceremony arrangements at an intimate to mid-size wedding, rather than the studio to hang a five-metre floral ceiling over a 300-guest marquee. The 7.9 rating is fair for a tasteful, well-schooled, mid-scale florist. Here is the honest caveat, and it is a matter of scope rather than taste. Carrement Fleur is a boutique florist with delivery, subscriptions, and events across the calendar, which is a strength for quality and consistency, but it means a huge architectural installation, aisles of hanging flowers, and a fully flowered marquee is a bigger ask than their day-to-day work. If your vision is restrained and elegant, they are well matched to it. If it is enormous and structural, ask directly, and ask to see photographs of a wedding they have flowered at that scale, not just bouquet and centrepiece shots. Then settle the practical points that decide how flowers actually perform on a Marrakech wedding day. Confirm they deliver and install on site and then return to clear the arrangements, rather than dropping flowers at the door, and ask what time they set up. Talk honestly about the heat and how they condition and protect the flowers, because blooms that look perfect at 10 in the morning can fade by an afternoon ceremony without the right handling. Agree the palette, the exact pieces, and the price in writing, and if you have a strong reference image, share it early so there is no gap between what you picture and what arrives. Do that, and Carrement Fleur is a genuine, well-trained, seasonally honest choice for a couple who want elegant, natural flowers from a florist that has been quietly doing good work in this city since 2012.