The Souki (Soukaina Farah)

the profile

The Souki is the working name of Soukaina Farah, a Marrakech makeup artist with over 15 years behind the brush. She is not a solo act. She runs a team of makeup artists and hairstylists, which is what lets her cover a bride plus a large bridal party on the same morning. The specialty splits two ways: traditional and modern Moroccan bridal looks, and international bridal for European, American and Indian couples marrying here. On top of weddings she does guest hair and makeup, event and photoshoot makeup, and she runs training courses for aspiring artists. That range matters, because a wedding morning is rarely just one face. The house look is soft glam and luxury polish rather than heavy, mask-like coverage. She works on location at riads, villas and hotels across Morocco, so she comes to your suite instead of pulling you across town on the day. The kit is high-end and worth naming, since it tells you where she sits: Armani Beauty, NARS, Charlotte Tilbury, Givenchy, Estee Lauder, Laura Mercier, YSL Beaute, Dior and Huda Beauty. For a bride photographed in hard Marrakech light, that quality of base and pigment is not vanity, it is what keeps the skin looking like skin at noon and still reading at night. Her reviews on Google and Instagram sit at a clean 5.0, with clients repeating the same two words, professional and listening. What a couple gets is a calm, experienced lead and a team that can scale to the size of the wedding party. You book a trial, agree the look, and on the day the group moves through hair and makeup on a schedule she sets so nobody is rushed at the end. Working across riads and luxury hotels for over a decade means she knows the light, the timing and the pace of a Marrakech wedding morning, which is half the job. She also does event and photoshoot makeup between weddings, which keeps the team sharp and busy through the year. On our platform her range sits at roughly 300 to 900 depending on the service and the number of faces. The base is on Avenue du Colonel Gazeille in Marrakech, and she works in French and with English-speaking clients regularly. Book early, because a strong Marrakech artist with a team gets held for the best Saturdays a year out. Do the trial in person if you possibly can, ideally in similar light to your ceremony, and bring photos of both the looks you love and the ones you hate. Confirm exactly who is assigned to you on the day, since a team this size means your artist may be one of hers rather than Soukaina herself. Agree the headcount for the bridal party in advance, because six extra faces changes both the timeline and the price. Ask whether hair is done in-house by her team or by a partner, and get the arrival time in writing. Here is the honest caveat. Prices are not published on the site, so the range on our platform is a guide, not a quote, and you will need to send your date, service and party size to get a real number. Because she runs a team, the experience is consistent but not always personally hers, and if having the founder on your own face is non-negotiable, you must say so and confirm it when you book. A team model is a strength for a big wedding party and less critical for a bride marrying with two friends. Ask for recent bridal photos that match your own coloring and style, not just the polished editorial shots, so you can judge the everyday work. Handled that way, The Souki is a safe, high-quality choice for a bride who wants clean, long-wearing makeup and a team that will not buckle under a big morning.