1. Mission and editorial purpose
Wedding Planner Marrakech is an editorial publication and a digital workspace that helps international couples plan a destination wedding in Marrakech. Our mission is to make the city's wedding economy transparent, navigable, and trustworthy: published vendor profiles, comparative pricing benchmarks, neutral planner rankings, ceremony-permit guidance, and a couple-side toolkit (budget, guest, timeline, moodboard) co-exist within a single Platform. We approach the wedding sector with the discipline of consumer journalism rather than the promotional reflex common to industry directories. Every editorial assertion published on this Platform is intended to be independently verifiable, with sources documented in /editorial. The Platform is not a press outlet within the meaning of Loi 88-13 relative à la presse et à l'édition (Morocco); it is, however, a service of the information society within the meaning of Article 1(1)(b) of Directive (EU) 2015/1535 and a hosting service within the meaning of Article 6(g) of Regulation (EU) 2022/2065 (the Digital Services Act, or DSA). The Platform's editorial sections are protected by Article 11 of the Charter of Fundamental Rights of the European Union and Article 10 of the European Convention on Human Rights, and the Platform's right of reply is administered in line with the Council of Europe Recommendation R(74)26.
2. Ownership and corporate identity
The Platform is operated by the trader identified in our Terms of Service. Beneficial ownership is concentrated in a single individual, who is also the founder, the publication director, and the contact person for editorial matters. There is no third-party shareholder, no holding structure, no silent partner, and no convertible debt instrument outstanding as of the date of last update of this page. The trader has not received venture-capital investment, public subsidy, or grant funding. The trader is not a subsidiary, branch, or franchisee of any wedding-industry operator, vendor, planner, venue, hotel chain, marketing group, or media holding. The Platform's commercial revenue is generated exclusively from (i) Couple-Pro and Couple-Concierge subscriptions paid by couples directly, and (ii) Vendor-Pro and Vendor-Pro+ subscriptions paid by vendors who choose to advertise on the Platform; no commission is taken on couple-vendor transactions, no kickbacks are received from venues or hotels, no percentage is shared on bookings made offline. This funding model is disclosed in section 6 below.
3. Editorial direction and signed responsibility
Editorial direction is held by Simone, the Platform's pseudonymous publication director. Simone has covered the wedding sector in Morocco since 2019, with prior reporting experience in luxury hospitality and consumer travel. Her editorial responsibilities include the planner ranking methodology, the vendor-listing review pipeline, the comparative-pricing benchmarks, the neutrality audit of vendor-supplied content, and the right-of-reply procedure. The use of a pseudonym is a deliberate editorial choice that protects Simone from coordinated commercial pressure and from the kind of harassment that has historically targeted women publishing critical reviews of wedding vendors. Simone's identity is verified by the trader and is held by counsel for service of judicial process if and when an admissible claim is filed in accordance with the Brussels I bis Regulation (EU) No 1215/2012, or in accordance with the rules of judicial cooperation under the relevant Hague Conventions. Articles published in Simone's voice are signed accordingly; articles produced collaboratively with the trader's data team or with external contributors are signed and attributed in line with the IFCN Code of Principles transparency criterion.
4. How content is produced (the editorial pipeline)
Every editorial section of the Platform follows a documented production pipeline: (i) source-gathering, drawing on a combination of structured interviews with planners and vendors, public registers, on-site observation, and rate-card requests; (ii) cross-checking, where each material assertion is verified against at least two independent sources before publication, in line with the Trust Project's transparency indicators; (iii) editorial review, where the publication director assesses tone, fairness, and the right-of-reply trigger threshold; (iv) legal review, where assertions of fact regarding identifiable third parties are checked against the standards of Article 29(1) of Loi 88-13 (Morocco) and Article 29 of the Loi du 29 juillet 1881 (France) and the equivalent civil-tort thresholds of the Member States in which the Platform is accessible; (v) publication, with attribution and a timestamp; (vi) post-publication monitoring, where any in-bound right-of-reply request triggers the procedure described in /editorial. Vendor-supplied content (rate cards, photographs, descriptions) is hosted on a separate technical pipeline and is labelled as such; it is not subject to the editorial pipeline above and does not represent the editorial position of the Platform.
5. Conflict-of-interest register
We maintain a public conflict-of-interest register, updated continuously and accessible upon request. As of the date of last update of this page, the following potential conflicts exist and are disclosed: (a) the Platform charges a Vendor-Pro subscription, which means that vendors paying the subscription receive a structured listing on the Platform; vendors who do not pay the subscription may still be reviewed editorially and may still appear in editorial articles, but they do not benefit from the structured-listing format; (b) the Platform charges a Couple-Pro subscription, which means that couples paying the subscription receive enhanced workspace features; the editorial sections of the Platform are accessible to all visitors regardless of subscription status; (c) the publication director has, in the past, attended industry events at which travel and accommodation were paid by the host venue; whenever this has been the case, the article reporting on the event discloses the arrangement; (d) the trader does not accept gifts, free services, or hospitality from vendors profiled on the Platform unless an equivalent disclosure is published. We invite any reader who believes they have identified an undisclosed conflict to contact us at the address listed below; we will investigate within ten (10) business days and, if the conflict is confirmed, publish an erratum in line with section 9 below.
6. Sources of funding
The Platform is funded entirely by paid subscriptions, set out as follows: (i) Couple-Pro subscription, paid by couples planning a wedding; (ii) Couple-Concierge offering, paid by couples requiring a planner consultation in addition to the Pro workspace; (iii) Vendor-Pro and Vendor-Pro+ subscriptions, paid by vendors who choose to advertise on the Platform; (iv) featured-placement boosts, paid by vendors for time-limited visibility windows; (v) paid attendance to curated events, occasionally organised by the Platform. The Platform does not collect commission on couple-vendor transactions; the Platform does not accept paid editorial placements or sponsored articles; the Platform does not accept reciprocal-link, affiliate, or revenue-share arrangements with any third party; the Platform does not run programmatic advertising. The Platform's revenue is recognised on the basis of the IFRS 15 framework and is reported, in aggregated form, in the annual editorial report referenced below.
7. Governance, decision-making, and complaints
Decision-making is allocated as follows: editorial decisions are taken by the publication director with the right to escalate to the trader for legal-risk evaluation; commercial decisions (pricing, subscription tier definitions, vendor approval, and de-listing) are taken by the trader; product decisions (workspace features, payment flows, data-handling) are taken by the trader after consultation with users where appropriate. Complaints concerning the Platform's content, billing, or behaviour are handled by a dedicated grievance pipeline accessible at hello@weddingplannermarrakech.com; we acknowledge receipt within two (2) business days and respond substantively within ten (10) business days, in line with Article 16 of Regulation (EU) 2022/2065 (Digital Services Act). Where a complaint concerns content that the complainant alleges to be illegal, we apply the notice-and-action procedure set out in /terms (section 8); where a complaint concerns the conduct of the publication director or the trader, the matter is escalated to outside counsel for independent review.
8. Annual editorial report
Each calendar year, the Platform publishes an Annual Editorial Report (the "AER") summarising: (a) the volume of articles published during the year and their topical breakdown; (b) the volume of right-of-reply requests received, accepted, and rejected, with anonymised reasoning; (c) the volume of notice-and-action submissions received under Article 16 DSA, broken down by category of allegedly illegal content; (d) the volume of erratum corrections and editorial retractions; (e) the conflict-of-interest events that materialised during the year; (f) aggregated revenue by stream (couple subscriptions, vendor subscriptions, featured placement, events); (g) headcount and contractor count for the editorial pipeline. The AER is published in February of each year for the preceding calendar year and is permanently accessible at /report. The first AER will cover the calendar year 2026 and will be published in February 2027.
9. Errata, corrections, and retraction policy
When an editorial assertion published on the Platform is shown to be inaccurate, we apply the following corrective hierarchy: (i) for typographic or factual errors that do not affect the substance of the article, a silent correction is made and a corrigendum line is appended to the foot of the article with a timestamp; (ii) for factual errors that materially affect the substance of the article (for example, a misstated price, a misattributed quote, a wrongly identified vendor), an erratum block is added to the head of the article, the prior text is preserved in the footnote pipeline, and the article version-history viewer at /editorial-versions reflects the change; (iii) for articles that, on review, cannot be substantiated, the article is retracted in full, the retraction notice replaces the original text, and the article remains accessible at the original URL with a clear retraction banner. Retracted articles are also listed cumulatively in the AER referenced in section 8 above. We do not silently delete published articles; the URL persistence rule is non-negotiable and is part of our Trust Project compliance posture.
10. Use of artificial intelligence in production
Artificial-intelligence tools are used in two narrowly defined contexts: (i) translation of editorial articles into the secondary site languages (currently Spanish, Italian, and Arabic), where the English source is translated by a large language model and reviewed by a bilingual editor before publication; (ii) generation of summary metadata (page titles, meta-descriptions, social-card alt-text) for individual vendor listings and editorial articles, where the source content is the article itself and the output is reviewed by an editor before publication. AI tools are not used to (a) generate primary editorial assertions, (b) score, rank, or compare vendors, (c) decide the order of search results, (d) decide the inclusion or exclusion of any vendor from the Platform, or (e) draft any communication addressed to a User on a personal matter. No conversational AI assistant, generative chatbot, or AI-driven recommendation engine is currently exposed to Users on the Platform; should that change, this section will be updated at least seven (7) calendar days before deployment, and the affected interface will carry an in-context disclosure that the User is interacting with an artificial-intelligence system, in line with Article 50(1) of Regulation (EU) 2024/1689. AI-augmented production is disclosed in the relevant article footers in line with Article 50 of Regulation (EU) 2024/1689 (the AI Act) and the EDPB Opinion 28/2024 on the processing of personal data in the development of AI models.
11. Independence safeguards (formal and informal)
Three independence safeguards apply: (i) editorial budget, in the sense that the cost of producing the editorial sections of the Platform is met from a ring-fenced portion of subscription revenue and is not contingent on individual vendor renewals; (ii) editorial isolation, in the sense that the publication director is not informed of which individual vendors have renewed or cancelled their Vendor-Pro subscription, except where that information is necessary to update an editorial article (for example, when a vendor exits the market); (iii) right-of-reply pre-publication, in the sense that any vendor named in a critical editorial article is offered a right-of-reply window of seven (7) calendar days prior to publication, and the eventual article incorporates the substance of any reply received. These safeguards are inspired by Recommendation No R(94)13 of the Committee of Ministers of the Council of Europe on measures to promote media transparency and by the IFCN Code of Principles, although we do not currently claim formal IFCN membership.
12. Legal classification and disclaimers
The Platform is not (a) a wedding-planning agency, (b) a venue, (c) a caterer, (d) a tour operator within the meaning of Directive (EU) 2015/2302 on package travel and linked travel arrangements, (e) a payment institution within the meaning of Directive (EU) 2015/2366 (PSD2), (f) a credit institution, (g) an estate agent, or (h) a travel agent. The Platform is, principally, an editorial publication coupled with a software-as-a-service workspace and a vendor-discovery service. The Platform offers brief-builder forms that connect couples with planners, but does not contract with the planner on behalf of the couple, does not collect payment on the planner's behalf save where expressly stated, and does not warrant the planner's performance. Couples are encouraged to read the planner's contract carefully before payment, to retain copies of all communications, and to engage with our support team if a dispute with a planner arises so that we may assist in escalation, including by removing the planner from the Platform.
13. Contact details and judicial process
All editorial correspondence may be sent to the address below. Service of judicial process should be addressed to the trader at the registered office disclosed in our Terms of Service. Where the trader has appointed an EU representative pursuant to Article 27 of Regulation (EU) 2016/679 (GDPR) and Article 13 of Regulation (EU) 2022/2065 (DSA), the contact details of that representative are disclosed in the Privacy Policy and in the Terms of Service. The publication director may be contacted only via the trader; we do not publish her direct address as a deliberate safety measure. Notwithstanding the use of a pseudonym for editorial signature, all liability for the content of the Platform rests with the trader as the legal publisher within the meaning of Article 6 of Loi 88-13 (Morocco) and the equivalent rules in EU Member States.
Editorial correspondence, complaints, conflict-of-interest reports: write to us, we read every message.
hello@weddingplannermarrakech.com